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Tvorba strategie v podmínkách výrobního podniku
Kozubík, Jan
The thesis is focused on the identification of a strategic proposal in the conditions of a manufacturing company on the Czech market. The aim of the thesis was to propose and describe possible new strategies based on partial results from the analysis of the internal and external environment of the company. The thesis used the methods of PESTE analysis and Porter's five driving forces model in the external environ-ment. Within the internal environment, the 7S method and selected ratios of finan-cial analysis were used. On the basis of partial findings, the thesis used SWOT analysis methods and EFE, IFE, IE and SPACE matrices. The result of the work is a detailed description of the proposed strategy, specific recommendations of the subenterprise for the implementation of the strategic proposal and economic evaluation of the impact of the strategic proposal. The strategic proposal, if applied, will lead to an improvement in the efficiency of the company.
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Obchodní strategie vybrané firmy na českém trhu
Bravo, David
The goal of the thesis is to create a strategy proposal for a selected company on the Czech market. The proposal is based on the analysis of the current state of the company and its environment. The literature review discusses the strategic management tools that were applied in the result part of this thesis. In the result part of the thesis the selected company and its vision, its current strategy and market situation are presented. In the thesis, the analysis of the external environment has been carried out with the application of PESTEL analysis and Porter's model of competitive forces. Furthermore, the analysis of the internal environment was carried out, using 7S analysis, ratio analysis, SWOT analysis, determination of pairwise comparison, to assess the IFE and EFE matrix, SPACE matrix. The result of these analyses is the output of IE matrix and SWOT matrix, which show what strategy the selected company should apply. The main objective of this thesis was to formulate a strategy proposal for the selected company to consolidate and expand its position in the Czech market. This strategy proposal is part of the results section of the thesis, where the strategy is discussed. The selected strategy is elaborated into recommendations for application, including an economic evaluation of their possible impact.
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